Why Perth
Home turf, not a fly in market
Below the ASX listed miners, Perth's economy is carried by a much larger layer of small and mid-sized businesses, among them drilling and earthmoving contractors in Osborne Park and Welshpool, engineering and METS (mining equipment, technology and services) firms scattered through Bibra Lake and Canning Vale, and the trades, logistics and professional services outfits that keep the whole supply chain running. These are businesses with 5 to 50 staff, tight margins, and an owner who is usually also the one fielding client calls. They do not have an in house data team, and most have never had an AI tool built for how they actually work, as opposed to a generic SaaS dashboard bolted on top.
Being headquartered in Perth rather than visiting changes what is practical to deliver. We can scope a workshop in Welshpool, return for a floor walk or review and keep the same team involved through handover. It also means the PRIS Act 2024, WA government contracting and resources sector context are part of the discovery conversation rather than an afterthought. The exact legal and regulatory boundary still comes from the client and its authorised advisers.