AI crawler access
robots.txt allowlist for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended and 16 others. llms.txt and llms-full.txt files that give AI engines a curated map of your site.
Service · AEO + GEO Consulting · Australia
AI search optimisation. Get found.
Gartner predicts traditional search engine volume will drop 25% by 2026 as AI chatbots and agents take over. Most Australian websites are still optimised for the old model: keyword density and blue links. AI search rewards different signals. We rebuild your site for the new one, and we measure the results in real AI citations.
25%
search volume drop by 2026 (Gartner)
4engines
Claude, ChatGPT, Perplexity, Google AI
Fixed
price on every engagement
<6wks
typical implementation
01The shift
Search just changed. Most sites haven't.
People used to type a keyword, scan ten blue links and click. Now they ask Claude, ChatGPT or Perplexity for an answer. Google itself returns an AI Overview before the blue links. The behaviour has flipped.
Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are how you show up in those answers. The signals that matter are different from classic SEO: structured data, sourced statistics, quotable definitions, named entities, declarative one-line answers. Most Australian SMB sites have none of these. We rebuild them properly and measure the results in real citations across Claude, ChatGPT, Perplexity and Google AI Overviews.
What AI engines actually rewardsignals
- ✓Structured data. Schema.org JSON-LD with proper entity linking via @id.
- ✓Sourced statistics. Quotable numbers with hyperlinks to authoritative sources.
- ✓Definitions. DefinedTerm schema on glossary entries gets cited verbatim.
- ✓llms.txt + AI crawler allowlist. Explicit signal that you want to be indexed by AI engines.
- ✓Named entities. Wikidata + Knowledge Graph cross-references.
- ✓Quotable openers. Bold declarative sentences AI Overviews extract directly.
02Scope
The six areas we cover.
Structured data audit
Schema.org coverage on every page. Organization, LocalBusiness, Article, Service, FAQPage, DefinedTerm, Review with proper @id entity linking so engines build a coherent knowledge graph slice.
Quotable content rewrites
TL;DR blocks, bold sourced openers, comparison tables, definition lists. The formats AI Overviews and chat answers extract verbatim. Done on your top pages first.
Entity & authority signals
Wikidata entry, Crunchbase, GitHub org, sameAs cross-references. The signals that let AI engines recognise your business as a real entity rather than a generic website.
Glossary & DefinedTerm builds
Definition pages with DefinedTerm schema. These get cited disproportionately by AI engines for any 'what is X' query in your niche.
Measurement & monitoring
Quarterly tracking of real citations in Claude, ChatGPT, Perplexity and Google AI Overviews. Brand mention monitoring. Position tracking for AI-eligible queries.
03Method
How the engagement runs.
01 · audit
Current-state audit
We fetch your site as Googlebot, GPTBot and ClaudeBot. Report what each AI engine sees today and where the gaps are.
02 · plan
Prioritised roadmap
Ranked list of fixes by AI-citation impact. Quick wins (CSP headers, llms.txt) first. Bigger plays (glossary, comparison content) sequenced.
03 · implement
Ship the changes
We implement directly if your site is Next.js / Astro / WordPress, or hand a detailed brief to your dev team. Fixed scope, fixed price.
04 · monitor
AI citation tracking
Quarterly checks of where your business is cited in Claude, ChatGPT, Perplexity and Google AI Overviews. Real measurement, not vanity metrics.
05 · iterate
Optimise what works
Quarterly retainer optional. Push content that earns citations harder. Retire formats that don't. AEO is still new; the playbook evolves.
VibeZero built its own AI search posture using exactly this playbook. We are the working case study, and we are happy to walk through what we did on our own site as part of the scoping call.
04Engagement models
Three ways to engage.
AEO/GEO Audit
One-off audit of your current AI search posture. What each engine sees, where the gaps are, prioritised remediation plan. You take the plan to your team or another agency.
- ✓Current-state audit
- ✓Gap analysis
- ✓Prioritised roadmap
- ✓Walkthrough session
Implementation Sprint
We ship the changes ourselves. Schema, llms.txt, content rewrites, structured data, glossary builds, AI crawler allowlist. Typically 4 to 6 weeks fixed price.
- ✓All audit deliverables
- ✓Schema implementation
- ✓Content rewrites
- ✓llms.txt + AI crawler config
Ongoing Monitoring
Quarterly retainer covering AI citation tracking, content optimisation, fresh glossary entries, and adjustments as AI engines evolve their ranking signals.
- ✓Quarterly citation reports
- ✓Content optimisation
- ✓Schema updates
- ✓Strategy review
▸ fixed price quote agreed before any work starts.
05Boundaries
What this engagement is not.
Not in scope
Classic SEO
We do not do keyword-density work, link building or PageSpeed Insights audits. You still need a traditional SEO agency for those.
Not in scope
Paid AI ads
We do not run ads inside ChatGPT, Perplexity or anywhere else. Not the same field.
Not in scope
Content writing
We brief and audit. Writing is yours unless you add it to scope.
Not in scope
Ranking guarantees
No consultancy can guarantee a position. Anyone who promises that is selling something else.
Not in scope
A CMS migration
If your site is on an inflexible CMS we will say so. AEO requires you can ship schema and content changes.
06Triggers
When to call us in.
Traffic falling
SEO clicks declining
Your Google Search Console clicks have been flat or falling while AI Overviews and chat answers eat your old SERP positions.
Invisible in AI
Never cited by ChatGPT
You ask Claude or ChatGPT about your industry and your business never comes up. Your competitors might.
New site launching
Building for AI search
You are about to launch a new site and want AEO baked in from day one rather than retrofitted later.
Schema gap
Structured data is bare
Your site has minimal or no Schema.org markup. AI engines have nothing structured to extract.
Brand recognition
Knowledge graph absent
You are not on Wikidata, Crunchbase or the Google Knowledge Graph. AI engines do not recognise you as an entity.
Funder question
Board asking about AI search
A board, funder or industry body has asked how you are adapting to AI search. You need a defensible answer.
07Related
Related advisory services.
Service
AI Readiness Audit
Where AI fits in your business and what has to be in place first. Pairs naturally with AEO consulting.
→ServiceAI Consulting
Strategy and implementation across the broader AI adoption picture.
→ServiceAI App Development
If AEO findings highlight content gaps that need a tool or a calculator built.
→08FAQ
Frequently asked questions.
AEO (Answer Engine Optimisation) is broader: it covers how you appear in any AI answer, including Claude, ChatGPT, Perplexity, Copilot and others. GEO (Generative Engine Optimisation) is the term Google has been using for showing up in AI Overviews specifically. We cover both. The signals overlap heavily.
Classic SEO optimises for blue-link rankings in Google search results. AEO optimises for direct answers in AI chat and AI Overviews. The signals are different. Classic SEO cares about keyword density, backlinks and PageSpeed. AEO cares about structured data, sourced statistics, quotable definitions and named entities. You usually want both. We do AEO only.
No. No consultancy can guarantee citation in an AI engine because the ranking signals are evolving monthly. What we guarantee is that we will ship the changes that the public research and our own measurement show move the needle. We track real citations quarterly so you can see what is working.
Yes. Australian SMBs in healthcare, legal, professional services, trades and hospitality are all getting bypassed by AI answers. If your customers ever ask Claude or ChatGPT a question your business could answer, AEO matters to you.
We work with Next.js, Astro, WordPress, Webflow and most modern stacks. If you are on an inflexible legacy CMS we will tell you before the engagement starts and may recommend a small platform change first. Static sites and Next.js are easiest.
VibeZero itself. We built our own AEO posture from zero, are tracking growing impressions and citations in Google, and are happy to walk through exactly what we did on our own site as part of the scoping call. The site IS the case study.
Want to know if AI engines see your business? Start with a 30 minute scoping call.
Book a 30 min Scoping Call →
▸ we will tell you whether this engagement is the right fit. No pitch deck.