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AEO and GEO consultant Australia

AEO services to get found in search and AI answers

AEO services make your business easier to find in Google and in AI answers from tools such as ChatGPT, Claude, Perplexity and Google AI Overviews. VibeZero provides answer engine optimisation (AEO) and generative engine optimisation (GEO) for Australian businesses, on site in Perth and remotely across Australia. The goal is better search rankings and more qualified enquiries. We improve the pages your buyers find, make your expertise easier to cite in AI answers and measure what happens after the click. ChatGPT Ads can add a separately scoped paid channel.

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Best fit
Businesses with established search demand and useful expertise
Available scope
Prioritised fixes, implementation and performance reporting
Client access
Search Console, analytics, CMS and subject matter input
Commercial model
Fixed price scope. Ongoing reporting and paid ads quoted separately
Delivery ownership
  1. Baseline
  2. Prioritise
  3. Improve
  4. Measure

We agree the priorities, make the approved changes and review the results with you. The audit, implementation and ongoing reporting are separate scope decisions.

Measurement and reporting

See what changed and whether it brought enquiries

A higher ranking matters when it reaches the right buyer. Your report connects the agreed search terms and landing pages with enquiries, lead quality and completed work. Monthly or quarterly reporting can be included in an ongoing scope, with recommended next actions.

We separate Search Console results, its generative AI performance reports, sampled AI answers and analytics visits. The citation log records the query, engine, date, answer and cited URL. It distinguishes a mention from a linked citation and makes the limits of the sample clear.

Scope

Improve the pages that should win you work

We prioritise commercially relevant searches and useful buyer questions, then address the content, technical and conversion gaps holding those pages back.

Search opportunity and rankings

Identify the services, locations and buyer questions worth competing for. Use Search Console and competitor review to prioritise relevant demand, including pages already close to useful positions.

Technical SEO and structured data

Check crawl access, index eligibility, canonicals, redirects, internal links and page experience. Implement useful Schema.org markup that matches the visible content and business facts.

Content buyers can act on

Improve service pages, comparisons and answers with clear scope, pricing context and evidence. Content briefs or agreed rewrites use your expertise rather than generic AI copy.

AI answers and business authority

Make your services, people and business details consistent. Publish useful first party methods, case studies and sources, then test relevant questions across agreed AI search tools.

Landing pages and enquiry flow

Connect search intent to a clear offer, credible proof and a usable form. Check desktop and mobile layouts, enquiry routing and conversion events so visits have a sensible next step.

Measurement and reporting

Record a baseline and compare search performance, sampled AI citations and enquiries over agreed periods. An ongoing scope can include monthly reporting, with decisions and unfinished work made explicit.
Bring your website and the enquiries you want more of. We will discuss the right starting point and agree the work before quoting.
The shift

Answer and generative engine optimisation, explained

A buyer might find your service in Google, ask ChatGPT for a shortlist or use Perplexity to compare suppliers. The useful question is whether they can find a credible answer about your business and take the next step.

Answer engine optimisation and generative engine optimisation are industry terms for improving visibility in answer and generated search experiences. They overlap with SEO. We work on indexable pages, useful answers and clear business information, then check which searches and visits lead to enquiries.

Google states that its normal SEO requirements also apply to AI Overviews and AI Mode, with no special technical shortcut.

Method

How the engagement runs

You know what we are changing, why it matters and how we will judge progress. The audit, implementation and ongoing work are agreed before they start.
  1. Baseline

    Agree what success means

    We agree the services, buyer questions and enquiries that matter. We record search performance, repeatable AI answer checks and the condition of your conversion tracking before changing the site.
  2. Prioritise

    Find the pages worth improving

    We check technical blockers, query demand, competing pages and gaps in your content. You receive a ranked work plan with the proposed changes, effort and measurement for each priority.
  3. Implement

    Ship the agreed improvements

    We implement technical and content changes on Next.js, Astro or WordPress, or brief your development team. We check redirects, canonicals, internal links and tracking before release.
  4. Measure

    Report visibility and enquiries

    We compare rankings, clicks, observed AI citations and qualified enquiries with the baseline. Paid ChatGPT Ads results stay separate. The reporting period and included reviews are agreed in your scope.
  5. Improve

    Choose the next changes from the evidence

    An ongoing engagement uses the report to decide what to improve next. We explain weak results, missing data and changes that need more time rather than treating every increase as proof of our work.
Definitions

AEO vs GEO vs SEO

The labels overlap. We agree the channels and business outcomes before choosing the work.
Foundation

SEO

Improve visibility in search results for the services your customers need.
  • Relevant rankings and clicks
  • Useful content and authority
  • Technical performance
  • Enquiries from organic visits
Broad AI layer

AEO

Visibility in direct answers from Claude, ChatGPT, Perplexity, Copilot and other answer engines.
  • Clear answers
  • Sourced facts
  • Named entities
  • Observed citation checks
Generative search

GEO

Visibility in generated search experiences, including AI Overviews and other model written results.
  • Quotable answers
  • Entity clarity
  • Presence inside generated results

A separate paid channel

ChatGPT Ads with a clear offer and lead tracking

If your buyers research the problem in ChatGPT, a paid campaign may be worth testing alongside organic search work. We can help with campaign strategy, ad copy and a landing page that explains the offer before asking for an enquiry.

We agree the audience, geography, budget and conversion goal, then check the targeting controls available in your account. Setup includes attribution and conversion event checks, so a button click is not mistaken for a successful enquiry.

We report spend against attributed leads and review lead quality with you. ChatGPT Ads management and media spend are quoted separately from AEO. Access, placement and delivery remain subject to the platform and account eligibility.

Paid placement is separate from organic AI recommendations. We do not sell ads as a way to buy a ranking or citation.

Engagement models

Three AEO and GEO services

The audit and implementation sprint are quoted at a fixed price before work starts, and ongoing optimisation and reporting are quoted separately. See how fixed scope work is handled on the Pricing page.

Assessment

AEO/GEO audit

Find the visibility and conversion gaps before committing to a larger programme.
  • Search and AI visibility baseline
  • Technical, content and tracking review
  • Prioritised implementation roadmap
  • Walkthrough of the findings
Delivery

Implementation sprint

Ship the agreed fixes and content improvements. Four to six weeks is an implementation estimate, not a promise of ranking movement.
  • Agreed audit priorities
  • Technical SEO and schema changes
  • Scoped content and landing page improvements
  • Release checks and measurement handover
Ongoing

Optimisation and reporting

Use the results to choose the next improvements, with monthly or quarterly reporting agreed in your scope.
  • Search and AI visibility report
  • Enquiry and lead quality review
  • Agreed content and technical updates
  • Separate ChatGPT Ads reporting when included
Your quote sets the pages, deliverables, reporting cadence and fee. Ongoing work, ChatGPT Ads management and media spend are separate unless expressly included.

Boundaries

Know what is included before you commit

Required foundation

SEO remains the foundation

Google says the same SEO foundations apply to AI features. This work does not replace indexability, useful content, technical quality or authority.
Separate channel

ChatGPT Ads

Paid campaign setup and management are available as separately scoped work, subject to account access and platform availability. Advertising spend does not buy organic citations and is reported separately.
Agreed scope

Content and implementation

An audit provides findings and a plan. Writing, development, CMS migration and ongoing changes need an agreed delivery scope.
Results

Targets, not ranking guarantees

We work towards relevant rankings, useful AI visibility and qualified enquiries. No consultancy controls search positions or AI citations, and neither traffic nor ad spend guarantees leads.
Separate decision

CMS migration

If the platform cannot ship schema and content changes, we will flag that before the engagement starts.

Practical details

Questions about AEO & GEO Consulting

Scope, delivery, reporting and what to expect from search and paid campaigns.

AEO services make your business easier to find and cite in Google and in AI answers. VibeZero's AEO services start with an audit of how search engines and AI tools currently see your business, then an implementation sprint that fixes the technical, content and structured data issues the audit finds. Ongoing optimisation and reporting against an agreed baseline is available as a separate engagement.

Start here

Make your next search enquiry easier to win

Bring your website, the services you want to grow and the locations you serve. We will discuss where AEO, SEO or ChatGPT Ads could help.
The first 30 minute conversation is free. Any audit, implementation or ongoing work receives a written scope and price before it starts.Enquiries get a reply within one business day.