Glossary | AI & Development
Generative Engine Optimisation
The emerging practice of improving how generative search systems can understand, retrieve and represent published content.
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Generative Engine Optimisation (GEO) is an emerging research term for presenting web content so systems that synthesise answers from several sources can understand and retrieve it. The original GEO paper tested content level methods and found that results varied by domain. It did not establish a universal formula for brand recommendations or access to model training data. In practical website work, GEO should sit alongside technical SEO, original evidence, clear source attribution and consistent public facts. It remains difficult to measure because systems and retrieval methods change.
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